Synchronizing Link Building & Marketing GoalsOn January 8, 2022 by Marketbusiness
Synchronizing the process of Link Building and marketing goals is putting them together as a railroad. In the railroad, you will have to balance the two rails. Likewise, you have to balance the quality of the process and the marketing goals. Talking of marketing goals, it is essentially the number of orders, sales or business closes that you are able to achieve through your Link Building process. But in Funnel Marketing, you have different levels of goals at different stages of the funnel. At first, you will get readers and users into the funnel, nourish them into engagers of your content and brand identities, improve them to potential customers and then eventually, mature them into buyers of your products or services m .
All Funnel Marketing or Lead Magnet Funnel Marketing is about attracting as many of your target audience into your brand content and letting them consume more and more of your content through increasing levels of engagement in your marketing funnel. Once they click your link like a blog via a search query through a search engine, they read more and more of your blog content upon their increasing interest in your brand. Then, they possibly move to related topics in your website or click through to your social media pages.
After that, once they understand what you are really offering, get convinced with your case studies or product descriptions on your website or any of your brand pages, they may move on to download your products catalogue and have a detailed look at your list of products and benefits. On knowing and getting convinced that you are probably providing the best products and support, they end up buying your products and/or services.
The journey from searching for your product through search queries in the search engine from Google to their final act of buying your products or services may have taken a few moments or even months through the process of understanding, studying, reviewing, cross checking, interacting with your website or brand content.
The funnel with poor quality content in all its stages retains few or no customers. Rather, it is very leaky and lets off the potential buyers. It is likely that the content is not giving the right information to qualify them to the other levels and bottom of the funnel.
If the process can take them down to the bottom of the funnel, the funnel is very strong with quality and timely information and diverse solutions for different user types. This lets each category of customers get what they are looking for inside the funnel, remain in the funnel to get more information and eventually turn out to be your end buyers.
Such a process may take time. So, you will have to ensure that you achieve periodic marketing goals at each level without focussing only on the final results. You have to see to it you should have multiple funnels so that the process does not take the same time for all types of customers. Some customers will have a ready need for your products and do not have to be taken down to the conversion stage through the long, convoluted route. If you do so, you will lose them in that space of time.
On the other side, you cannot push, force or exert pressure on a customer to buy your product upon landing on your website or blog page. The funnel should have enough information for them to read and understand your products and brand in order to get them convinced in what they read. Rather, if you try to rush them into buying your products in a very few steps, that will disappoint or discourage them from making a decision.
Then, there are intermediate customers who will decide to buy after they are quite convinced about your brand and products, and may buy your products after reading your content from your social media page, case studies or your website, checking their return on investment from your website calculator and making their by them to calculate their returns on your return return on investment calculator on a website and go ahead with their purchase decision to go ahead.
Your goals should be like the lighthouse which should be shown to your readers on spotting your brand about the final action that they should take in the end but should be left to their own choice to take their own time, pace and trips to end up buying your products or services.
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Ensure to be in line with your Brand Personality
As your business goals are directly linked to your brand personality, you have to maintain the personality of your brand across all your activities in your Link Building process. This makes your audience value your brand, identify your various brand identities, consume your brand content, continue their journey with your brand, content and website and in the end, sign up with you. Contact us for Link Building Packages to ensure that you get the best and professional Link Building services.
Ensure Content Calendar is Maintained
Your business goals are important and to ensure that you achieve your intermediate goals. For this, you will have to maintain and follow your content calendar strictly and see a target number of visitors and leads generated at each time interval and stage so that your overall goal is achieved in due time.
Ensure Content Uniqueness is Fulfilled
Link Building for your website does not work with poor content for your activities. So, make your content as unique and exciting as possible so that both Google and users find them interesting to consume more and more of them and engage with your brand.
Ensure your Content is Connecting
To make your content connect, you have to ensure you are reaching the right audience, scheduling your content for timely delivery, reaching your audience in social media and other platforms in their time of the day, etc. For example, a seasonal product should be promoted to your customers when they start looking for the product maybe weeks in advance before the season. Ensure you post content on your products for creating awareness, for comparing with competitors and for creating confidence to buy the products.
If you can present such content before your audience well in advance and during the campaign, they will create enough interested customers towards your product and services and you can get better results out of your promotional activities.
Ensure SEO Results are Forthcoming
Ensure Google picks your links and web pages for relevant keywords so that your SEO is really contributing to the achievement of your goals. For that, you will have to not only use right keyword terms in your content with the right backlinks to the right relevant pages but also monitor the progress of your ranking in Google and various search engines and make continuous efforts to improve the results. You can increase your web presence so that Google can pick numerous pages of your brand content and identities. This way, you may get a thunderous flow of visitors for your website and increased business conversions.
Ensure Quality Leads are Generated
It’s not enough that people just visit your website and are gone. You have to ensure that they love your content, interact with your links, respond to your CTAs, fill the enquiry form and convert into leads for your business.
Ability to Increase Results in Quicktime
Your entire strategy and action plan have to be very flexible and open to incorporate sudden or necessary changes to increase the intensity of your promotion, increase your ad budget, expand your target audience and increase the outreach of your content posts so that you will be able to increase Link Building responses and business results in quicktime to cater and adjust to your goals and objectives.
Synchronising Your Link Building is making each of your Link Building activities directly proportional to the achievement of your overall goal. This can be made possible by fine-tuning each of your Link Building activities to be goal specific and oriented so that any activity done or post submitted will contribute to the overall goal. You have to make all activities responsible for the results and correlated to contribute to the overall achievement of your goals.